Alexandra is the director of the Music Business Management programmes, and also of the Make It Happen module in Barcelona. She is a cultural manager specialising in music and audiovisuals.
She began her career in the music industry in Peru, her native country, where she worked in various branches of the sector such as production, direction, programming and research, working with more than 500 national and international musical proposals. During her career in the industry in this country, she has participated in different projects for the Ministry of Culture of Peru, Días Nórdicos (ESP), Fundación Telefónica (PE), Centro Cultural de España (PE), ROSA (DN), NODO (MX), ConciertosPerú (PE), ProJazz (PE), among others, and has represented Peru as an international delegate in meetings such as FIMPRO (MX) and Festival Marvin (MX), and with the label Plastilina Records in Primavera PRO.
As part of her commitment to the professionalisation of emerging music industries, in 2018 she co-founded the Foro Demoler, the first Peruvian music industry forum. As well as the Lima edition of the Anti-Production Diploma, specialising in the production of musical events with a practical approach.
Alexandra moved to Barcelona in 2018 to study the Master’s in Music Business Management at IMB School.
In Barcelona, she has worked as Production Manager at the music start-up Acqustic, has been part of the Sponsorship department of Primavera Sound and of the Coordination team of the Cruïlla Festival. In 2019 she joined IMB School, a project which covers her three greatest passions: music, production and training.