A&R management, along with marketing management, is one of the most important areas in the music business, and possibly the most decisive in defining the identity of a record company or a music publisher. It is a function that is at the heart of the business and connects the creative world with the management world. In fact, artistic departments are also fundamental in the programming of venues, concert series and festivals.
Just as in the world of artist management there are five different roles, so too in the artistic area we can identify 3 different roles or positions depending on the organisation they work for.