Make It Happen
(45 ECTS | Learning by Doing / In Person in Barcelona or Madrid)
This module begins with a competition in which more than 300 artists from Barcelona and the surrounding area take part. Among these artists and others that you may know, you will have to choose 1 artist to defend in front of the rest of your peers and an artistic committee. Depending on the potential of your selection and how well you are able to defend your decision in front of the others, you will have more or less chances of your artist winning. There will be one winner for every 5 students. If you win, it will be a good indication that you “have the makings” to be A&R or Booker. Then, this artist or any other winner has to be helped to choose a song to be recorded and released (the latter is especially relevant for publisher A&R). But you must also help the artist to make the best decisions on how to produce and record it. And then give advice on the creation of audio-visual and promotional materials for the release, which will help in the creation of an artistic brand. Up to this point, the functions are very similar to those of an A&R. In contrast, Stage 5 of this module is key to the functions of the Booker, as the Booker is the first recipient of all the documentation that will be developed here (technical rider, hospitality rider, portfolio, cache and show format). And then at the IMB Festival, if you wanted to put your bookers hat on, you can see the potential that all the winning artists had for the live show, you can see the drawing power that they had and if those present really enjoyed it. For any of these roles, you will gain a lot of insight into whether an artist works or not. And you will realise that sometimes appearances can be deceiving.