You will be at the forefront of the industry, learning first-hand about the problems that need to be solved in the coming years. You will have the opportunity to present your own solutions and have a real impact on doing things differently and better.
Apply innovation to solve
Obtain a 360º vision of the different skills, methodologies, frameworks and knowledge to be able to face and solve any innovation challenge.
Access to privileged resources
You will have a privileged view of what is happening within the sector. On the one hand, experts will share hard to access information with you to help you solve challenges. On the other hand, you will have access to premium sources of information.
You will be able to connect and develop projects with peers from all over the world. You will acquire one of the most sought-after skills in the industry today and develop an international professional network.
Who is this programme for?
This programme is ideal for determined and experienced professionals who are not waiting for the future, but looking forward to shaping it. We especially recommend it for you if you identify with the following profile:
You are in a senior position with at least 5 years of working experience.
You want to find solutions to the most relevant challenges of the music business and your company.
You want to acquire an innovation mindset to tackle challenges.
You want to hold top management positions.
You want to lead the future of the music business.
You are not afraid to speak your mind and you enjoy constructive debate and problem solving.
All our training is modular, so each programme includes a specific combination of modules. The Executive Programme in Music Business Innovation (Online) includes the following modules:
With the help of an expert coach, you will learn how to leverage a different set of innovation frameworks and methodologies to solve any industry or business challenge.
Advanced Principles (AP)
Theoretical basis of the music business. You will learn about all the roles and business models, how they interrelate with one another and how the money flows.
Learning by Doing Online
Cohort-based and practical
Active Online Learning
Flexible and at your own pace.
Schedule Autumn Edition
25th Sep 2023 until 23rd Feb 2024
You will have access to premium accounts to top sources of information for the research activities required during the course.
As a result of analysing the evolution of the global music business in recent times and keeping an eye on what the main drivers of innovation have been, the following 3 key topics have been identified with the belief that they will need to be addressed by all major players in the music sector in order to the make the most of the opportunities ahead:
1. How to adapt to the new trends of content consumption and creation, from the attention economy to the interest economy, through the creator’s economy.
Dive into the dynamics of this new paradigm where Gen Z & Gen Alpha are building their identities, and understand how this is transforming the whole music value chain, from creation to licensing, distribution, discovery and monetization on all sorts of platforms.
2. How to make the most of the metaverse by fully capitalising the opportunities that this new environment brings.
Get immersed in this new layer of reality, identify the possibilities that open up and gain insight into the new technologies that power it such as AR, VR or AI, until it becomes second nature.
3. How to build alternative systems for the monetization of rights with the aim to achieve a greater profit margin and maximise the long term benefits.
Understand the complex ecosystem of music rights exploitation and get in touch with the alternatives that are being built in present times like NFT fragmentation ownership solutions.
This programme will give you access to the IMB Network, an exclusive network used to connect with professionals in the music business, where you can discuss current topics, find job offers and much more.