The Make It Happen module is a hands-on immersion into the music business. All participants embark on the conception and execution of real music projects from day one, generating a direct impact on the local music sector, and preparing themselves to face the music business at a global level. This is undoubtedly the most distinctive module of IMB School and the one that offers the most direct learning experience.
The students will be responsible for the IMB Artist Talent Programme, aimed at detecting and promoting emerging artistic talent. Once this talent has been detected, their job will be to manage it and connect it to music and creative industries professionals that are key for the project development.
Knowledge is acquired through sessions, workshops and mentoring to enable students to meet the objectives required in the IMB Artist Talent Programme which will be explained in the following sections. The work involved in the IMB Artist Talent Programme will take place mostly outside the classroom and in teams.
The IMB Artist Talent Programme is made up of four blocks:
- IMB Artist Talent Contest: Open contest for up-and-coming artists. The winners will then work with the students from the Make It Happen module during the academic year.
- IMB Artist Talent Incubator: 5-stage project that focuses on the development and management of the winning artists, from the recording of a single to the design of its live format.
- IMB Festival: Event that gives visibility to all the work done and materialises the connection of its participants to the music sector.
- IMB Label: Project focused on the management and production of the compilation of all the singles launched in the programme, as well as the dissemination of the knowledge and tools acquired among new managers.
During the academic year, students will become the managers of IMB Artist Talent Incubator, IMB Festival and IMB Label. These three projects are designed to be carried out under pressure and within a tight time frame, allowing students to live a fulfilling learning experience and make decisions that have a real impact outside the classroom. The performance required throughout the whole IMB Artist Talent Programme demands a great effort in teamwork coordination, as well as spreading a series of attitudes and skills regarding budget management, problem solving, anticipation, responsibility and commitment to the projects. In addition, students must work on their empathy and develop the capacity for transmitting important information in order to reach a consensus with the artist.
The experience is combined with specialised hands-on sessions and mentoring sessions as support tools in all parts of the process. Similarly, student performance will be regularly assessed every time they hand in assignments and deliver presentations within the Make it Happen module.
The completion of this module has an exceptional impact on each individual student’s training, as well as on the detection, development and visibility of new artistic talent for the music sector. The greater the success of the projects managed, the greater the recognition of the student’s work and their artist management skills.