ARTIST MANAGEMENT TRAINING

Personal Manager

The figure of the personal manager is the most popular of all, but what is a personal manager? They are the person who represents the artist in their relationship with the music industry. One of the functions of the artist manager or personal manager is to define and implement a strategic plan to achieve the objectives set together with the artist. It is the person closest to and most trusted by the artist. The person in the artist’s team with more knowledge of the music business and the interlocutor with the entire music industry.

To become a Tour Manager, we recommend that you complete the 60 ECTS Master’s in Music Business Management. However, if you do not speak Spanish, then we would recommend you the Postgraduate Diploma in Music Business Mindset.

Business manager

The business manager is a figure that does not have as much visibility as the personal manager, but is more decisive for the sustainability of the artist’s career. The functions of the business manager are generally to take care of all the financial aspects (payments and collections), and in some cases legal aspects of the artist’s career. E.g.: cash control, budgeting, royalty monitoring, investment strategies, tax payments, etc.

Para ser Business Manager, nuestra recomendación es que culmines el Máster en Music Business Management de 60 ECTS.

Booking agent

The booking agent is a role that cannot be called a manager as such, but is similar to the previous roles in that it assumes certain functions of representing the artist in relation to third parties, specifically in certain territories and in relation to live music. In other words, the booking agent is the one who is in charge of securing gigs for the artist by negotiating on their behalf with promoters.

However, if you do not speak Spanish, then we would recommend you the Postgraduate Diploma in Music Business Mindset.

Tour manager

The tour manager is the most action-packed role and the one that requires a special ability to handle unforeseen situations that can generate a lot of stress. But what exactly does a tour manager do? The tour manager is in charge of coordinating and supervising the logistics of the artist and their team in relation to a concert, and is in direct communication with the promoter.

Para ser Tour Manager, nuestra recomendación es que culmines el Máster en Music Business Management de 45 ECTS.

Personal Assistant

Many people wonder what the job of a personal assistant is. In short, the functions of a personal music assistant are to accompany the artist everywhere, to help with the management of the artist’s schedule and to always be available for whatever the artist may need in relation to personal or professional tasks. They can often take calls and emails that go to the artist. Or go and buy water, coffee, food or whatever the artist may need so that they do not lose concentration or time. As well as having a recorder or a place to write things down when the artist comes up with an idea. Or provide a towel when they might need it.

To become a Personal Assistant, you do not need such a comprehensive training as such, but the 60 ECTS Master’s in Music Business Management can give you experience in understanding how to deal with artists and put into practice your production skills, which are necessary for day to day organisation. However, if you do not speak Spanish, then we would recommend you the Specialist Course in Music Business Mindset.