ARTIST MANAGEMENT TRAINING

Are you interested in learning how to become an artist manager?

One of the most difficult, challenging and satisfying activities in the music business is the management of musical artists. Different roles with different responsibilities coexist in this field, but all of them have in common the need for profiles with a special ability for personal relationships.

The music business is demanding a new generation of managers who, in addition to their social skills, have a comprehensive knowledge of the music business and a great capacity for dialogue with professionals and organisations beyond the music sector.

Read on if you are interested in finding out what you need to study to become an artist manager.

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Career opportunities in music management

Personal Manager

The figure of the personal manager is the most popular of all, but what is a personal manager? They are the person who represents the artist in their relationship with the music industry. One of the functions of the artist manager or personal manager is to define and implement a strategic plan to achieve the objectives set together with the artist. It is the person closest to and most trusted by the artist. The person in the artist’s team with more knowledge of the music business and the interlocutor with the entire music industry.

To become a Tour Manager, we recommend that you complete the 60 ECTS Master’s in Music Business Management. However, if you do not speak Spanish, then we would recommend you the Postgraduate Diploma in Music Business Mindset.

Master Plus in Music Business Management

Business manager

The business manager is a figure that does not have as much visibility as the personal manager, but is more decisive for the sustainability of the artist’s career. The functions of the business manager are generally to take care of all the financial aspects (payments and collections), and in some cases legal aspects of the artist’s career. E.g.: cash control, budgeting, royalty monitoring, investment strategies, tax payments, etc.

Para ser Business Manager, nuestra recomendación es que culmines el Máster en Music Business Management de 60 ECTS.

Master’s in Music Business Management

Booking agent

The booking agent is a role that cannot be called a manager as such, but is similar to the previous roles in that it assumes certain functions of representing the artist in relation to third parties, specifically in certain territories and in relation to live music. In other words, the booking agent is the one who is in charge of securing gigs for the artist by negotiating on their behalf with promoters.

However, if you do not speak Spanish, then we would recommend you the Postgraduate Diploma in Music Business Mindset.

Master’s in Music Business Management

Tour manager

The tour manager is the most action-packed role and the one that requires a special ability to handle unforeseen situations that can generate a lot of stress. But what exactly does a tour manager do? The tour manager is in charge of coordinating and supervising the logistics of the artist and their team in relation to a concert, and is in direct communication with the promoter.

Para ser Tour Manager, nuestra recomendación es que culmines el Máster en Music Business Management de 45 ECTS.

Master’s in Music Business Management

Personal Assistant

Many people wonder what the job of a personal assistant is. In short, the functions of a personal music assistant are to accompany the artist everywhere, to help with the management of the artist’s schedule and to always be available for whatever the artist may need in relation to personal or professional tasks. They can often take calls and emails that go to the artist. Or go and buy water, coffee, food or whatever the artist may need so that they do not lose concentration or time. As well as having a recorder or a place to write things down when the artist comes up with an idea. Or provide a towel when they might need it.

To become a Personal Assistant, you do not need such a comprehensive training as such, but the 60 ECTS Master’s in Music Business Management can give you experience in understanding how to deal with artists and put into practice your production skills, which are necessary for day to day organisation. However, if you do not speak Spanish, then we would recommend you the Music Business Mindset Specialist Course.

Master’s in Music Business Management

This is our recommendation, but at IMB School there are many other programmes that can meet your exact training needs in the music business.

The important thing is that you can choose a training that is really useful and feasible for you, and that allows you to get closer to your professional goals in the best possible way.

If you wish, you can make your own combinations of modules. Contact us so that we can advise you.

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