TESTIMONIALS OF THE MAIN MODULE OF THE PROGRAMME
IMB School, the home of music business training.
IMB School is the first school specialised in music business training. Our formula is endorsed by more than 90 companies in the sector and by the success of our students, 77% of whom work in the business 6 months after graduating.
40 international industry experts
This programme will allow you to learn from a selection of top international professionals in the music sector through video masterclasses and livestream networking sessions with them.
20+ practical cases
Some of the practical cases that you will solve in teams include A&R pitching, music supervision, rights management strategies, concert planning and many more.
You will get a full understanding of all the players that exist in the music business ecosystem.
Present and future
You will be up to date with current practices and new technologies that can influence the evolution of the business.
You will discuss hot topics with classmates and experts from different parts of the world, generating an international professional network.
Who is this programme for?
This programme is especially recommended if you identify with the following profile:
You are passionate about music and you want to thoroughly understand how the industry surrounding it works.
You want to be part of the music business but you do not know what role is best for you.
You want to build an international network that will help you grow professionally.
You want to be able to discuss and make decisions regarding any hot topic of the music business.
How does this programme work?
All our training is modular, so each programme includes a specific combination of modules. The Specialist Course in Music Business Mindset includes the following modules:
You will interact with 40 international experts from the sector. They will explain the most relevant and unknown aspects of the music business and the jobs they perform. In teams, you will develop practical cases regarding the roles of each expert and the expert will provide oral feedback to all the class through livestream sessions.
Advanced Principles (AP)
Theoretical basis of the music business. You will learn about all the roles and business models, how they interrelate with one another and how the money flows.
Learning by Doing Online
Cohort-based and practical
Active Online Learning
Flexible and at your own pace.
Learn from the best
JOSÉ MARIA BARBAT
CHLOÉ VAN BERGEN
BOYAN ROBERT PINTER
LUC VAN STIPHOUT
With every expert, you will develop practical cases in teams regarding their roles. These are some examples:
- Split sheet agreement and signing strategy
- Rights management strategy
- Music selection for a trailer/film scene
- Sync deal preparation
- Back catalogue challenge
- A&R pitch
- Artist brand development brief for a creative team
- Release marketing strategy
- Artist’s profile optimization on DSPs
- Release package and plan for DSPs
- Model of a digital aggregator
- Curation of a playlist
- Release strategy for a video
- Artist’s team project
- Concert planning
- Concert budgeting
- Festival sponsorship proposal
- Plan of a concert tour
- Ticketing strategy
- Music trends analytical report
- Music tech startup analysis
- Project of a music conference
This programme will give you access to the IMB Network, an exclusive platform used to find internships, the most important professional music business events and connect with alumni and faculty members.
ONLINE INFORMATION SESSIONS
In these online information session we will solve doubts and answer questions in relation to our programmes.
BOOK A CALL WITH AN EXPERT PROGRAMME ADVISOR
You will receive a call to answer any questions you may have and to help you choose the best training option for you.