Specialist Course in Music Business Mindset (Online)
Get an in-depth understanding of how the music business works.
Do you want more information?
TESTIMONIALS OF THE MAIN MODULE OF THE PROGRAMME
IMB School, the home of music business training.
IMB School is the first school specialised in music business training. Our formula is endorsed by more than 90 companies in the sector and by the success of our students, 77% of whom work in the business 6 months after graduating.
Programme highlights
40 international industry experts
This programme will allow you to learn from a selection of top international professionals in the music sector through video masterclasses and livestream networking sessions with them.
20+ practical cases
Some of the practical cases that you will solve in teams include A&R pitching, music supervision, rights management strategies, concert planning and many more.
360° vision
You will get a full understanding of all the players that exist in the music business ecosystem.
Present and future
You will be up to date with current practices and new technologies that can influence the evolution of the business.
International networking
You will discuss hot topics with classmates and experts from different parts of the world, generating an international professional network.
Who is this programme for?
This programme is especially recommended if you identify with the following profile:
You are passionate about music and you want to thoroughly understand how the industry surrounding it works.
You want to be part of the music business but you do not know what role is best for you.
You want to build an international network that will help you grow professionally.
You want to be able to discuss and make decisions regarding any hot topic of the music business.
Syllabus
How does this programme work?
All our training is modular, so each programme includes a specific combination of modules. The Specialist Course in Music Business Mindset includes the following modules:
Know-How
You will interact with 40 international experts from the sector. They will explain the most relevant and unknown aspects of the music business and the jobs they perform. In teams, you will develop practical cases regarding the roles of each expert and the expert will provide oral feedback to all the class through livestream sessions.
English
15 ECTS
LBDO (Cohort-Based and Practical)
Advanced Principles (AP)
Theoretical basis of the music business. You will learn about all the roles and business models, how they interrelate with one another and how the money flows.
Spanish/English
5 ECTS
AOL (Online)
LBDO
Learning by Doing Online
Cohort-based and practical
AOL
Active Online Learning
Flexible and at your own pace.
AOL
Timeline
| 2023 | 2024 | |||||
| SEP | OCT | NOV | DEC | JAN | FEB | MAR |
| AP | ||||||
| Know-How | ||||||
SWIPE
| 2023 | 2024 | |||||
| SEP | OCT | NOV | DEC | JAN | FEB | MAR |
| AP | ||||||
| Know-How | ||||||
Learn from the best
Know-How Experts
CHRISTOPHER HENDERSON
Composer, songwriter, producer
JOHN RESTON
Executive Vice President | Universal Music Publishing Group
CAROLINE CHAMPARNAUD
Director of International Development | Sacem
MANDY AUBRY
Director of Business Development | Songtrust
MUNYA CHANETSA
A&R Manager | Sony Music Publishing Africa
MARJORIE SCHEKER
Sr. Manager, Creative Synch & Licensing | Warner Chappell Music Spain
VIKRAM GUDI
Founder | Elephant Music
DOMINIC HOUSTON
VP Music | Netflix
JÓSEAN LOG
Composer, artist
DANTON SUPPLE
Producer | Coldplay, Patti Smith
JUSTINE SERVAIS
Senior PR Manager | Armada Music
JENNIFER MASSET
Global Head of Indies - Commercial Partnerships | Spotify
JOSÉ MARIA BARBAT
President Iberia | Sony Music
MAXIMILLIAN PAPROTH
Vice President A&R Central Europe | Universal Music Group
SUSANNE HAZENDONK
Global Head of Marketing | Spinnin' Records
CHLOÉ VAN BERGEN
VP Operations | Secretly Group
DIANA PASHKOVSKAYA
Music Editor | Yandex
AGNIESZKA WIECZORKOWSKA
Senior Brand Partnership Manager | Universal Music Group
CRISTINA RODA
Manager Music Label Business Development | YouTube
ÓSCAR ROMAGOSA
CEO & EP | CANADA
PAOLA MARINONE
Co-Founder | BuzzMyVideos
ÀLEX LOSCOS
Co-Founder & CEO | BMAT
JUAN PAZ
Managing Director | ADA Latin
ANDERS WAHRÉN
Programming Director | Roskilde Festival
JUSTIN BARKER
Founder | Slice Music
BOYAN ROBERT PINTER
Founder | Panharmony
TOM WINDISH
Head of A&R and Business Development | Wasserman Music
SUZI GREEN
Tour Manager | Placebo, The Chemical Brothers
ILIJA MATKOVIĆ
Managing Director | Exit Festival
KEELY MYERS
CEO | Global Touring
SARAH SLATER
Vice President of Client Development | Ticketmaster
ERIC JORDI
Business & Legal Affairs | Unison
KAT BAILEY
Founder | The Mother Lode
JAMES BARKER
Founder | Mystic Sons
NAIARA LASA
Art Director | Sala Apolo
JEFF BACON
Industry Relations | Family in Music
VIRGO SILLAMAA
Coordinator | EMEE - European Music Exporters Exchange
LUC VAN STIPHOUT
Head of Music & Brands Department | MassiveMusic
SANIA HAQ
Head of Research | Audience Net
SCOTT COHEN
Chief Innovation Officer | Warner Music Group
Practical cases
With every expert, you will develop practical cases in teams regarding their roles. These are some examples:
- Split sheet agreement and signing strategy
- Rights management strategy
- Music selection for a trailer/film scene
- Sync deal preparation
- Back catalogue challenge
- A&R pitch
- Artist brand development brief for a creative team
- Release marketing strategy
- Artist’s profile optimization on DSPs
- Release package and plan for DSPs
- Model of a digital aggregator
- Curation of a playlist
- Release strategy for a video
- Artist’s team project
- Concert planning
- Concert budgeting
- Festival sponsorship proposal
- Plan of a concert tour
- Ticketing strategy
- Music trends analytical report
- Music tech startup analysis
- Project of a music conference
Partners
IMB School has the support of the following partners:
Networking
This programme will give you access to the IMB Network, an exclusive platform used to find internships, the most important professional music business events and connect with alumni and faculty members.
Enrolment Fees
ONLINE INFORMATION SESSIONS
In these online information session we will solve doubts and answer questions in relation to our programmes.
BOOK A CALL WITH AN EXPERT PROGRAMME ADVISOR
You will receive a call to answer any questions you may have and to help you choose the best training option for you.
