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Study Concert and Festival Management at IMB School and lead the Music Industry.
Any questions?
Contact us
Career paths and roles in Concert Organisation
The Master's in Music Business Management prepares you for a wide range of key roles in the live music industry. You can develop your career in different areas of the sector, such as production, marketing, ticketing, booking, and finance. These are some of the main career paths:
Marketing and Communication Manager
Responsible for the entire technical production of an event. Their functions include coordinating the sound, lighting, and stage teams, as well as managing the human and technical resources necessary for the execution of the event.
Stage Manager
Responsible for the management and coordination of everything that happens on stage. They work closely with the artists, the technical team, and the venue staff to ensure that each show runs according to plan and on schedule.
Booking Agent
Responsible for planning and managing an artist’s live performance. They work directly with promoters, festivals, and venues to secure concerts and tours, keeping the schedule consistent with the project’s artistic and growth goals.
Ticketing Manager
Responsible for the comprehensive management of the ticket sales process. They supervise ticketing platforms, define pricing strategies, control capacity, and analyse sales data to optimise the results of each event or tour.
Hospitality Manager
Responsible for hospitality and looking after artists, their team, and guests during an event or tour. They oversee the management of catering, accommodation, transport arrangements, and the fulfilment of riders, ensuring that all logistical and welfare needs are covered.
Do you want to stand out in the music business?
IMB School opens the doors for you to the live music sector. Our programme is a practical and immersive experience that plunges you into the reality of the music business from day one.
Learn to
Programme concerts
Organise tours
Promote festivals
Manage the production of musical events, ticket sales and much more.
What is the Master’s in Music Business Management?
The Master's in Music Business Management at IMB School is a key educational programme for professionalising your career in the industry.
The live music business requires professionals capable of leading projects from start to finish.
The programme provides specialised training in the management, production, and logistics of music events, ranging from single concerts to festivals.. Discover the fundamentals of the music business and acquire the necessary skills to make any live event a reality.
What will you learn in this programme?
In this programme, you will become fully immersed in the music industry and aqcuire a deep understanding of the live music business. Through a practical methodology based on the development of real projects, you will gain the necessary management, production, and logistical skills to lead a music event.
Make It Happen
This is the heart of the programme. Together with your classmates, you will organise a music festival with real budgets, managing everything from production and logistics to ticket sales and sponsor acquisition, giving you the perfect opportunity to put your knowledge and skills to the test.
Professional Development
You will be able to complete internships at major festivals, booking agencies, and iconic concert venues, applying everything learned in a real environment.
Internships
You will be able to complete internships at major festivals, booking agencies, and iconic concert venues, applying everything learned in a real environment.
Music Business Principles
You will learn how to generate business in the industry and understand the key roles and organisations in the sector, providing the essential theoretical foundation needed to start working in the music industry.
Legal Aspects
You will understand the importance of contracts in the sector, learning how to negotiate clauses and manage the financial aspects of music events effectively.
AI in the Music Industry
You will learn to use artificial intelligence in a strategic and ethical way, ensuring its responsible application in the music industry.
Who is this course for?
This training is designed for profiles who seek to lead the live music sector.
Musicians and artists
who want to manage their own careers with a professional vision.
Entrepreneurs
looking to launch their own festival or concert promotion company.
Students
who aspire to join the industry with specialised training.
Music industry professionals
looking to enhance their skills and improve processes in the organisation, management, and production of live events.
Methodology, format and duration
Our Master's programme in Music Business Management has a 'Learning by Doing' approach, allowing you to gain hands-on experience through real-life cases and sessions with industry professionals.
METHODOLOGY
Learning by Doing
FORMAT
75% In-person / 25% Online
DURATION
1 year full-time
(60 ECTS)
PLACE
Barcelona o Madrid
LANGUAGE
Spanish 85% / English 15%
Andres Urzua
Production Manager at Lotus
“The Master's in Music Business Management met all my expectations. All the theory we learned could be immediately applied to the projects we participated in. I 100% recommend it for those who want to enter the music industry and also for those who want to know more about it.”
Paula Sánchez
Assistant Director at El Molino Barcelona
“I had the opportunity to take the Master's in Music Business Management, and I can say with total certainty that it has been a transformative experience both personally and professionally. The programme is designed in a way that fully immerses you into the reality of the music business, combining theory with intensive practice that prepares you to face the challenges of the sector.”
David Álvarez
Administrator at Brunch Electronik
“As a former IMB student, I am sure I made the best decision choosing this school to complete my Master's in Music Business Management. I was able to train as a professional and understand all aspects of the industry, besides having the opportunity to work with real artists on an incredible project.”
Ana Marković
Event Management | CEO & Co-Founder of TAKT Kulturverein
“Completing my Master’s in Music Business Management at IMB was definitely one of the best decisions of my life. Not only did I gather the knowledge needed to confidently work in the music industry, but I had a chance to learn from professionals and work with amazing people from all around the world. The best part of this experience is that it is 100% practical and real, and it prepared me for my future challenges.”
Frequently asked questions
+ What are the key roles in concert organisation?
The different companies and organisations in the live music sector operate in areas such as production, marketing, ticketing, booking, and finance. Some of the most common roles in the production area include Tour Manager, Stage Manager, and General Producer, among others.
+ Is the live music sector a growing industry?
Yes. The live music business is experiencing unprecedented growth. After the record turnover of $28Bn in 2019, the sector broke a new record in 2025, reaching $38.2Bn in global revenue. This growth is projected to continue, with estimates of $67.1Bn by 2035.
+ Does event organisation require a lot of technical experience?
No. The programme will provide you with a solid foundation in the management and coordination of all aspects of production. You do not need prior technical experience, only an interest in learning how to manage live music events and a high level of commitment.
+ Does the programme include real projects?
The master’s includes the Make It Happen module, a unique practical experience where you will manage musical projects with real budgets: you will work with emerging artists, participate in the production of a festival, and be part of a record label team.
+ Are there professional internship opportunities?
The IMB School Internships programme offers you the possibility to undertake internships in relevant companies in the sector, where you can directly apply everything you learn in a real work environment and expand your professional network.
+ What is the employment rate for Master’s programmes?
80% of Master’s students find a job in the sector within 6 months of graduating.
In addition, at IMB School we offer other programmes to boost your career in music management and achieve your professional goals:
INFORMATION SESSIONS
ONLINE INFORMATION SESSIONS
These online sessions are dedicated to solving doubts and answering queries collectively about our programmes.
SCHEDULE A CALL WITH AN EXPERT PROGRAMME ADVISOR
You will receive a call to solve doubts and get personalised advice when choosing the best training path for you.
INFORMATION SESSIONS IN BARCELONA
The Information Sessions in Barcelona are a perfect opportunity to see our facilities at BMAT Music Innovators, where all the in person workshops are held.
INFORMATION SESSIONS IN MADRID
In the Information Sessions in Madrid, you can see firsthand the space of Sony Music Spain where all the in person workshops are held.
