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Study Artist Management at IMB School and lead the Music Industry.
Any questions?
Contact us
Career paths and roles in Music Management
The Master's in Music Business Management prepares you for a wide range of key roles in the industry. These are some of the main career paths:
Personal Manager
Responsible for representing the artist within the music industry. One of the personal manager’s functions is to define and implement a strategic plan to achieve the objectives agreed upon with their artist. They are the music business professional closest to the artist and the one they trust most.
Business Manager
Responsible for all financial aspects, this figure, although not as visible as the personal manager, is crucial to the sustainability of the artist’s career. They handle all financial aspects, such as cash control, budget preparation, royalty collection, and tax payments.
Booking Agent
Responsible for planning and managing an artist’s live performances. They work directly with promoters, festivals, and venues to secure concerts and tours, keeping the schedule consistent with the project’s artistic growth goals. They take on representation duties related to live music in specific territories.
Tour Manager
Responsible for coordinating and supervising the logistics of the artist and their team during a concert or tour, this is the most action-oriented role and requires a special ability to manage unforeseen situations.
Personal Assistant
Responsible for accompanying the artist and manages their schedule, coordinating both personal and professional tasks. They provide essential support that facilitates the daily organisation and allows the artist to fully focus on their creative work and performance.
Do you want to stand out in the music business?
Music management is one of the most challenging and rewarding roles in the industry. The music business requires a new generation of managers with excellent communication skills and a comprehensive understanding of the sector. Our programme prepares you to form part of that new generation, to be that someone with a special ability for personal relations and the vision to help artists achieve success.
Learn to
Manage music projects
Fulfill strategic objectives
Handle finances
Acquire skills to take artistic careers to the next level.
What is the Master’s in Music Business Management?
The Master's in Music Business Management at IMB School is a key educational programme for professionalising your career in the industry.
The music business requires professionals capable of leading an artist's career from its conception to its success.
With this master’s, you will train in the management, representation, and direction of artistic projects. Discover the fundamentals of the music business and acquire the necessary skills to make any musical project a reality.
What will you learn in this programme?
Through our modular system, you will develop specialised knowledge and skills aligned with the demands of a new generation of industry managers.
Make It Happen
You will put project management into practice by working with an emerging artist with real budgets. You will manage a release, coordinate a team, and help them build lasting relationships within the industry.
Professional Development
We will help you define your professional goals within the industry and build a clear path to achieve them.
Internships
You will be able to complete internships at management agencies and record labels, both major and independent, applying everything learned in a real environment.
Music Business Principles
This module provides a solid foundation for understanding the music business. You will explore the fundamentals of music marketing as well as the key roles and organisations within the sector, giving you the theoretical basis needed to apply your knowledge in practice.
Legal Aspects
You will understand the distribution of responsibilities and the scope of commitments regarding the contracts signed between a manager and an artist.
AI in the Music Industry
You will learn to use artificial intelligence in a strategic and ethical way, ensuring its responsible application in the music industry.
Who is this course for?
This training is designed for a new generation of managers with great communication skills and comprehensive knowledge of the sector.
Musicians and artists
who want to manage their own careers with a professional vision.
Entrepreneurs
looking to establish themselves as independent managers or set up their own management agency.
Students
who aspire to join the industry with specialised training.
Music industry professionals
who want to update their knowledge and boost their projects.
Methodology, format and duration
Our Master's programme in Music Business Management has a 'Learning by Doing' approach, allowing you to gain hands-on experience through real-life cases and sessions with industry professionals.
METHODOLOGY
Learning by Doing
FORMAT
75% In-person / 25% Online
DURATION
1 year full-time
(60 ECTS)
LOCATION
Barcelona o Madrid
LANGUAGE
Spanish 85% / English 15%
Iñigo Andión
Booking Agent at Magnus Media LLC
“A very good experience, excellent professionals with experience in professional training in the music industry. Totally recommended.”
Marta Alegre
Management Consulting Senior Manager at Accenture
“Coming from extensive experience in another industry, this master's has helped me establish the foundations and gain experience and confidence in an industry where my heart resides. The Know-How module gave me the knowledge and an incredible international network, the Business Planning module allowed me to develop my business idea that will soon see the light, and in the most comprehensive module, Make It Happen, I was able to live the industry and acquire great experience, accompanied by experts. This allowed me to be the manager of a group I love, PALLADIAN. In short, a super complete master's if you want to be part of the music industry!”
Marcos Ribes
Communication and Marketing at Doble Cuerpo
“IMB has marked a before and after in my life. I had always been eager to dedicate myself to this fascinating sector. The master's has given me an incredible opportunity to learn about how the industry works, meet professionals with successful careers, and be part of emerging artistic projects in an immersive way. I would repeat this experience, which now marks my professional future, a thousand times. I must mention Carol for her unconditional support during this year. Her figure has been key to my professional and personal growth. Thank you very much!”
Sandra Díaz
Booking / Management / Tour Assistant at Polar Agency
“I took the Master's in Music Business Management and it was an incredible experience. They offer practical and up-to-date training, with active professionals who share their real industry experience. The approach is very dynamic, teamwork is encouraged, and many connections are created within the sector. Without a doubt, I recommend it 100% if you want to grow in this world and do what you are passionate about!”
Frequently asked questions
+ What is the main role of an artist manager?
The main role of a manager is to act as the artist’s strategic partner. They are responsible for guiding their career, making key decisions about their brand, their music, and their business, and coordinating the team that drives their professional growth.
+ How do artist managers identify and develop business opportunities for an artist?
Artist management involves a deep understanding of the market and the artist’s personal brand. The manager must be proactive in seeking opportunities, from signing with record labels and publishers to collaborating with brands and planning tours.
+ Do I need to know about finance and legal aspects to be a manager?
Yes, it is crucial. A good manager must have the legal and financial foundation to understand contracts, manage budgets, negotiate agreements, and ensure the economic sustainability of their artist’s career. The master’s will provide you with the necessary legal and financial foundations to handle these aspects successfully.
+ Does the programme include real projects?
The master’s includes the Make It Happen module, a unique practical experience where you will manage musical projects with real budgets: you will work with emerging artists, participate in the production of a festival, and be part of a record label team.
+ Are there professional internship opportunities?
The IMB School Internships programme offers you the possibility to undertake internships in relevant companies in the sector, where you can directly apply everything you learn in a real work environment and expand your professional network.
+ What is the employment rate for Master’s programmes?
80% of Master’s students find a job in the sector within 6 months of graduating.
In addition, at IMB School we offer other programmes to boost your career in music management and achieve your professional goals:
INFORMATION SESSIONS
ONLINE INFORMATION SESSIONS
These online sessions are dedicated to solving doubts and answering queries collectively about our programmes.
SCHEDULE A CALL WITH AN EXPERT PROGRAMME ADVISOR
You will receive a call to solve doubts and get personalised advice when choosing the best training path for you.
INFORMATION SESSIONS IN BARCELONA
The Information Sessions in Barcelona are a perfect opportunity to see our facilities at BMAT Music Innovators, where all the in person workshops are held.
INFORMATION SESSIONS IN MADRID
In the Information Sessions in Madrid, you can see firsthand the space of Sony Music Spain where all the in person workshops are held.
